By: Laura Patton
If you’ve been looking on line for merely 10 minutes you know there are tools, resources and systems available to help network marketers build their wealth on line.
The question is, what works?
First we’ll discover the 6 significant parts in an effective lead capture or landing page.
You have 2 choices.
1. You can design your own landing pages and tie them in with your sales funnel or directly to your MLM
2. You can participate in a marketing mastermind group that offers you high converting landing pages and a training platform.
I prefer the marketing system, even if you have experience marketing on the web and trust you can write good ad copy. A system will empower your team and train the rookies.
When creating your own landing pages or evaluating a marketing system and the tools it offers there are six critical factors to look for in the layout according to David Garfinkel.
Explore my training Blog for a video tour looking at effective pages.
1. The COPY itself should have three critical elements
a. Headline With Compelling Benefits
b. Bullets Highlighting Your Irresistible Offer
c. Good Opt In Copy To Eliminate Fear
2. COLOR – Bright background color may be eye-catching but is not the right choice for conversions. Background colors of dark blue, white or gray have proven to work for most audiences.
3. DESIGN – The look and feel of the lay out is important but by far your ad copy and proposal are what will urge your entrepreneurial audience. That’s not a permit to be sloppy just don’t lose site of the copy. Don’t get distracted with the visuals and lose time on the copy.
4. OFFER – This is the SIGNIFICANT piece – it must be powerful. The value of your offer must be more compelling than the need to safeguard their email address.
a. What your offer does for your prospect is more important than what it is
b. Build curiosity – build desire
c. Keep the details to yourself
Your perceived value according to Tim Erway is the deciding factor and must be greater than the need to safeguard ones email address.
5. PRIVACY – On top of offering high value, place your privacy statement close to the opt in box.
6. OPT IN – The submit button needs to be appealing Something like “I Want In” or “Free Instant Access”
If you are new to the world of on line marketing or have had a website with barely results in driving traffic to it this may seem a a bit overwhelming. I was delighted and I thought, in over my head.
I discovered it was as straightforward as paint by numbers. Though I was never really good at that. YOU can do this!
Again, let me recommend exploring the systems available that come with landing pages, training and free marketing methods.
About the Author
Laura is an educator and trainer helping network marketers create their fortunes on line. Explore the best MLM System helping marketers like yourself grow their personal Rolodex and create a cash machine in the process. Take advantage of Laura’s FREE training at http://MLM-WealthBuilders.com
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Article Source: http://www.articlesbase.com/ – Money Making Landing Pages