Melaleuca Products distributors: Do you want to know how to become a top 2% producer?
If you seek to become a top earner, you need a way to promote to thousands of people- not just to the small number of friends and family network marketers are taught to approach.
You’ve got to learn to acquire customers and business partners the way nearly all legitimate businesses do: through marketing!
Below are 3 strategies 7-figure earners taught me I have successfully used to take my business to an entirely new level:
- Instruct People How To Succed
Growing a Melaleuca Products venture on the Internet is not like building a Melaleuca Products offline. Usually networkers approach people who know them, such as family members and friends. A lot of these people will listen out of respect because they already know you.
On the Internet, no one knows who you are! If you lead with your opportunity on the Internet, people will tune you out.
It’s essential you signal you are trustworthy and credible. Communicate the following:
- You are a real and likeable person
- You can help the person with their business
- You have aptitudes and abilities you can teach
Online, there’s a very clear path from initial exposure to signing up for Melaleuca Products or another opportunity.
- The person sees a video, blog post, Facebook post or email that teaches them something useful to their business
- They start following that person’s content. They eventually realize that the content producer can help them
- They see the person as a trusted advisor
- The person makes a business decision to align with the content publisher and join their business
If you’re spamming the internet with garbage about how great your company and its products are, then just stop. There’s only one proven way to promote a network marketing opportunity online, and that’s to publish valuable instructional content.
Stop leading with your Melaleuca Products opportunity. Be someone who publishes instructional content beneficial to network marketers. Position yourself as someone who can guide others to succeed.
- Get Trained How To Market
Move beyond the short-term make a list of friends and family tactics most network marketers practice. Use real marketing. Network marketers in companies such as Melaleuca Products are taught a lot about how to network, but almost nothing about how to market.
DVDs that pitch your company, replicated websites and webinars are not a comprehensive marketing strategy. These are just marketing tools, and some are not very effective. A variety of elements factor into a marketing plan:
Targeting: What type of person do you want in your Melaleuca Products business? Entrepreneurs? Or people desperate for money? A great target market is other network marketers who are looking for a new company, way to promote, or a new mentor. They don’t need to be convinced about the merits of network marketing. Networkers have shown they are willing and able to make a monthly autoship purchase.
Adopt A Compelling Position: If you promote Melaleuca Products, so do thousands of other reps. What do you have to offer that’s different from everyone else? Decide what sets you apart and communicate that to the marketplace.
Promotion Tactics: How will you generate leads once you have approached all your family and friends about Melaleuca Products? Use a proven online marketing system that teaches strategies to generate leads online.
Follow-Up Tactics: Put a strategy in place to follow up with your leads. Be sure to use both live phone calls as well as automated email to follow up with leads.
- Market With Twitter
Twitter is a social network that allows you to establish a following and publish short messages know as tweets. With more than 100 million active users, Twitter is a terrific way to get exposure on the Internet to grow your Melaleuca Products business.
You can develop relationships with other business owners on the Internet. Using Twitter is pretty easy. Establish a Twitter account and begin to follow a core of people.
Choose to follow people who are following network marketing trainers and leaders. It’s likely you’ll be following other network marketers. Lots of the people you follow on Twitter will follow you back.
It’s important you use attraction marketing on Twitter. Doing so means tweeting short tips that assists network marketers to solve business problems. Tweet topics to consider:
- Basic tips to close more sales
- Inspirational quotes
- Questions for other marketers
On Twitter you want to mention your Melaleuca Products business only sparingly. Almost no one on Twitter cares about your business opportunity. Twitter’s just a place to spark some curiosity. Grab people’s attention on Twitter, and attract them to your blog. Feed your followers instructional content to nurture a relationship with them. Some will ask to join your Melaleuca Products business.
Eduardo Kooliantra has coached thousands of people how to build businesses such as Melaleuca Products. Visit his website to improve your Melaleuca venture.